Decoding the Acronyms: A Beginner’s Guide To Mobile Advertising

by Andrew Hansen
Earlier this year, researchers at eMarketer announced that global spend on mobile advertising is on pace to reach $31.45 billion in 2014 – an incredible 75% increase from last year. Other experts estimate that global mobile ad spend will reach a staggering $41.9 billion by 2017. If reality maps anywhere close to these growth projections, one thing is certain: you can expect ...Read the full article