Search still driving ecommerce, social and affiliate on the decline

by Cynthia Boris
Maybe it’s my naturally pessimistic state of mind, but when I see a comparison report, I’m more interested in what stopped working than what’s still working. A good example is this chart from the Q1 2014 US ecommerce report from The Custora Pulse. Comparing 2013 to 2014, we see that search marketing is still going strong. Organic and paid combined are responsible for 44% of ecommerce orders.Read the full article