Click-Through Rates On Mobile App Ads Reach New Heights, Lead To Record Downloads

by Ginny Marvin
In March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs on Android were nearly three times higher than a year ago, reports mobile app marketer Fiksu in its latest pulse of the app market. All those clicks are driving record downloads. While the report doesn't capture Android downloads, a new high of 7.Read the full article