How To Reach Your Target Market On The Internet

by Adam Lundquist
A couple of years ago I quit my steady job at a digital marketing company to start Nerds Do It Better. Things were going great – I bought the website, filed my LLC papers, and found (what I still think) is a funny name for the company. Surprisingly, visitors didn’t just flock to the site because I had a funny company name.Read the full article

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New Jersey high school senior Ben Cronin is the star swimmer of his high school team, so much so that scouts from Stanford University are coming in a week's time to watch Ben swim. Ben has a new swim fan in Madison Bell, a recent transfer student to Ben's high school. Despite Ben making it clear that he is in a committed relationship, Madison seduces him, the seduction to which he succumbs. They agree afterward that their encounter was a one-time only event, but Ben slowly comes to the realization that despite Madison's assertions to the contrary, she has more in mind with him. He feels her constant unspoken threats to expose their tryst and ultimately when he rebuffs her totally, unspoken threats to ruin his life in whatever means possible. Ben quickly learns to what extremes Madison is willing to go, especially when he finds out about her past.


Best friends and nerds Lewis Skolnick (Robert Carradine) and Gilbert Lowe (Anthony Edwards) enroll in Adams College to study computer science. The Alpha Betas, a fraternity to which many members of the school's football team belong, carelessly burn down their own house and seize the freshmen dorm for themselves. The college allows the displaced freshmen, living in the gymnasium, to join fraternities or move to other housing. Lewis, Gilbert, and other outcasts who cannot join a fraternity renovate a dilapidated home to serve as their own fraternity house. The Alpha Betas and their associated sorority, the Pi Delta Pis, harass the nerds. The nerds appeal to the Greek Council, but its president Stan Gable (Ted McGinley), the leader of the Alpha Betas, rejects their complaints as the nerds are not a part of any fraternity. The nerds attempt to join a national fraternity, but all but one reject them. They meet U.N. Jefferson (Bernie Casey), the head of the black fraternity Lambda Lambda Lambda (Tri-Lambs). Although Jefferson notes that the applicants are nerds, due to the Tri-Lambs' rules, they receive probationary membership. The nerds prepare a party and invite Jefferson, but the party is nearly ruined before it starts when the Pi Delta Pis, after promising to be their dates, do not appear. However, thanks to the Omega Mus — a sorority consisting largely of overweight or geeky women — and a supply of marijuana, the party is successful. The Alpha Betas and Pis unleash pigs in the nerds' house, then taunt and moon them; Jefferson sees firsthand the harassment the nerds face. The nerds seek revenge. First, they perform a panty raid on the Pi Delta Pi house, using the distraction to drill glaringly obvious holes in the ceiling, and mount a large television transmitter on the roof of the sorority house, in order to install view-adjustible video cameras, the transmission of which they can watch and maneuver via remote control on their television, to spy on the sorority girls while they undress. Then, the next day, the nerds sneak into the football team's locker room and put liniment in the players' athletic supporters, resulting in a painful and humiliating football practice. The nerds' ingenuity impresses Jefferson, who officially makes them the Adams College chapter of Lambda Lambda Lambda.