Is Twitter a hot spot or burning out? Depends who you ask

by Cynthia Boris
Twitter has a new study called “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers”. It’s proof that Twitter is great for branding and that it even pushes people to take action in regard to the brands they see. They collected data by examining the primetime Tweets of 12,000 people – both male and female across all age groups and devices. An excellent sample.Read the full article