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adweek.com - Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native content that drops to one-third. Only 24 percent scroll down a native advertising page at all, compared with 71 percent for normal content.
theguardian.com - 27 readers - More than nine years of data on UK smartphone adoption means we can forecast how many people might stick with 'featurephones' - and when the smartphone boom will be over. By Charles Arthur
adweek.com - DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York.