Marketing Day: Instagram Tops User Engagement, Mobile App Ad CTRs & YouTube’s Intro Videos

by Matt Mcgee
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketers Should Jump Into Instagram Before It's Too Late It's hard to believe that a social network with 200 million active users could be overlooked by marketers. But that seems to be the case with Instagram.Read the full article

  • Making Hard Choices for Native’s Survival - Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native content that drops to one-third. Only 24 percent scroll down a native advertising page at all, compared with 71 percent for normal content.

  • The death of the featurephone in the UK - and what's next - 21 readers - More than nine years of data on UK smartphone adoption means we can forecast how many people might stick with 'featurephones' - and when the smartphone boom will be over. By Charles Arthur

  • BuzzFeed Goes In-House With DigitasLBi for Branded Content - DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York.