Facebook Upgrades Video Metrics To Track Duration Of Views & Audience Retention

by Martin Beck
Aiming to give page owners and advertisers a better read on how videos are resonating with customers, Facebook is upgrading its video metrics offerings. Currently, Facebook shows you only how many people started watching a video. When the upgrade rolls out in the "coming weeks," Facebook said, you'll be served information on video views, unique video views, the average durati ...Read the full article