Matt Cutts Says Yes, Links Will Inevitably Lose Value Over Time

by Elisa Gabbert
In the latest Webmaster video, Matt Cutts answers a question that could have come from me (but actually came from someone named Leah in New York): Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content ... Updates like Panda and Penguin show a shift in importance towards content.Read the full article