A Mobile Revelation?

At STM we often post case studies for the benefit of the community. Recently, our paragon of a moderator, Caurmen, decided to split test banners on a well-known mobile traffic source – Decisive. The goal? See how banner filesize effected ad performance. The approach Take this banner: Create 3 files: Low Quality JPEG – 5 kB Medium Quality JPEG – 15 kB 24-bit PNG – 40 kB ...Read the full article