Google acquires the company it previously discredited: Click Forensics
by Andy Beal
Now here’s something you don’t see every day. Google has acquired a company that it spent years trying to undermine: Click Forensics. Of course, as the WSJ reports, Click Forensics is now called Adometry, but that’s just the new name for the company that Google worked so hard to discredit. Here are just a couple of posts that show how hard Google worked to belittle the compan ...Read the full article
blogs.wsj.com - 14 readers, 82 Tweets - Google is looking to provide advertisers with better data on how their online ads are working together. So they are acquiring the attribution specialist Adometry.