Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?

by Laura Lippay
Posted by Laura.Lippay All too often I see content strategies that: Look at what people are searching for (keyword research). Create landing pages for as many keywords as possible. Write gobs of (often meaningless) keyword-optimized content. This is a typical old-school SEO strategy, but what about audience (visitor) intent? There's a lot of focus in SEO around op ...Read the full article