Link Building ≠ Content Marketing. But Here’s How They Fit Together

by Erin Everhart
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn't be more false. Content marketing can build links. Link building efforts can result in some great content.Read the full article