Matt Cutts: Google Won't Devalue Links Anytime Soon

by Jennifer Slegg

Will backlinks lose their importance in ranking?

Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance? Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: More videos: Webmaster Central Blog: Webmaster Central:

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