Oracle Pools Its Acquisitions, Enters The Marketing Cloud Arena

by Ginny Marvin
Oracle has launched the Oracle Marketing Cloud, a platform combines the capabilities of its acquisitions such as Eloqua, BlueKai, Compendium and Responsys along with Oracle's Social Cloud. Now GM of the Oracle Marketing Cloud, Kevin Akeroyd said in the announcement that the new platform offers "a unified Modern Marketing platform with integrated cross-channel marketing, conte ...Read the full article