Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active

by Amy Gesenhues
According to a new study on email win-back programs conducted by Return Path, many marketers are giving up on their email subscribers too soon. Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a win-back campaign, an email program designed to re-engage inactive subscribers, stopped sending emai ...Read the full article