Study: Marketers’ Roles Are Changing. What They Need To Succeed

by Jim Yu
Do marketers practice what they preach? And are they being rewarded for it? In an industry where best practices are constantly shifting as a result of new technology and trends, marketers need to keep up. They need to keep themselves relevant in order to keep their brands relevant, too. It seems that marketers today are eager to expand their skill sets, but many don't know how.Read the full article

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