Yahoo Gemini: Complete Guide to Yahoo's Mobile & Native Advertising Offering

by Miranda Miller
Yahoo's Gemini marketplace for mobile and native ads launched in February and is now the default audience option in the Yahoo self-serve advertising manager. But what is Gemini and how does it work? Yahoo Ad Manager launched in January as a simplified platform for advertisers to buy and manage native ad products like Stream Ads, Image Ads and sponsored Tumblr posts.Read the full article