It was recently reported that Google is acquiring the Austin, Texas based firm, Adometry, for an as yet undisclosed cost. Adometry is an online attribution firm, which specializes in crediting online ads for influencing decisions. For example, clicking on an ad, downloading an app, or making a purchase.Read the full article
blogs.wsj.com - 11 readers, 82 Tweets - Google is looking to provide advertisers with better data on how their online ads are working together. So they are acquiring the attribution specialist Adometry.