Leveraging Wikipedia Data For Deeper Consumer Insights

by Benjamin Spiegel
Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google Keyword Planner to understand the quantitative volume of searches (aka the consumer interest) or by looking at Google Trends to understand trending and seasonality. Anyone working in search knows the downfalls of using these tools.Read the full article


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