Report: NBC is the first major TV network to utilize auto-play video ads

by Justin Lafferty
Facebook executives spoke glowingly of video in the Q1 2014 earnings call, and now we can see why. A story by Variety shows that NBC is reportedly the first major U.S. TV network to buy in to Facebook’s premium auto-play video ads. According to Variety, NBC has launched an auto-play video ad campaign on Facebook to promote three shows: “Rosemary’s Baby,” “The Night Shift” and “Undateable.Read the full article