2 Types of Questions Every Salesperson Should be Asking

by Rachel Clapp Miller
There is no value without a customer problem. That premise is one of the most basic sales principles. As our own John Kaplan would say, “It’s Egypt old.” It’s also the catalyst to selling on value over your product’s features. Finding a customer problem is the first step to winning the business, and also the part of the sales conversation where many reps struggle. Busine ...Read the full article