Coke Uses Drones To Deliver Messages Of Appreciation To Migrant Workers In Singapore

by Steve Hall

#CokeDrones by Coca-Cola Singapore & Singapore Kindness Movement

Guest workers make up a significant part of Singapore's total workforce. They are often "invisible workers", receiving little recognition for their labour. Yet, just like us, all it takes to bring a smile to their faces is a small gesture of appreciation. This March, Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. A special thanks to South Beach Consortium.

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