Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

by Ginny Marvin
As Mother's Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on desktop/tablet alone. The heavy hitters in the category were 1800Flowers.com, ProFlowers.com and FTD.Read the full article