How to Know Your Audience like a Psychologist

by Brian Massey
If Psychology is the practice of understanding a person through their actions and behaviors, isn’t website optimization pretty much the same thing? The folks who invited me to speak at the Chinwag Psych Conference in London think so. Here’s why. What a person says they are feeling and thinking doesn’t let a psychologist know what is going on in their subconscious.Read the full article