Mini-Case Study: Poo-Pourri Targets Twitter For Sweet Smelling Results

by Martin Beck

Girls Don't Poop - PooPourri.com

Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at http://PooPourri.com/?a=5 Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it. Our award winning before-you-go toilet sprays come in several different sizes and scents. Go ahead...join thousands of happy customers who've tried Poo~Pourri for fun and keep using it because it really works! How it Works When you spray Poo~Pourri into the bowl before-you-go, our proprietary formula creates a protective barrier on the water's surface. This barrier is designed to trap unpleasant bathroom odors beneath the surface and keep them out of the air. All you'll smell is a refreshing bouquet of essential oils! Poo~Pourri Before-You-Go Toilet Spray Really Works! With a bottle of Poo~Pourri in your handbag, what you do in the bathroom is nobody's business but yours! Poo~Pourri's aromatherapy magic replaces embarrassment with confidence in any bathroom situation. There'll be no aerosol cover-up for you! You (and everyone around you) can breathe easy with Poo~Pourri. Poo~Pourri does more than just improve air quality -- it's environmentally friendly. Our secret, patent-pending blends rely on essential oils to eliminate bathroom odors, making it safe for the planet and your septic systems. Poo~Pourri's Money Back Stink-Free Guarantee Sound too good to be true? Try Poo-Pourri and see how thousands of people are making their bathroom experiences better. We're so sure you'll love it, we even offer an unconditional Money Back Stink-Free Guarantee. With Poo~Pourri, husbands, wives, coworkers, roommates -- even kids -- can do their business while smelling like a rose... or lemongrass or jasmine or... well, we have over 20 scents. So take your pick! Click SHOP at the top of the page to see all the wonderful products Poo-Pourri has to offer. ABOUT THE VIDEO: This video was shot without green screens on location. We used a 5D Mark 3 shooting RAW. Bethany was on the toilet for two solid days of shooting! She is truly the world's toilet queen. Yes, those cows were licking her. The Harmon Brothers left Orabrush to team up with PooPourri on August 15th 2013. In three weeks the team wrote, produced, filmed, edited, tested and released this video. In that same time, we rebranded, and rebuilt the new http://PooPourri.com website. We just want to give a HUGE shoutout to the team and all their long hours to help pull this off! For press inquiries email press@poopourri.com CREDITS: Directed by Joel Ackerman https://www.facebook.com/joel.ackermania Written by Joel Ackerman Additional writing by Daniel Harmon http://linkedin.com/in/danielharmon Additional writing by Jeffrey Harmon http://twitter.com/jeffreyharmon Producer: Tess Kelly https://twitter.com/tesskkelly Director of Photography: Tel Stewart http://telstewart.com/ PooPourri Girl: Bethany Woodruff https://facebook.com/boorosewoody Boyfriend: Jordan Hunter Editor: Tel Stewart Artwork: Daniel Harmon and Nicole Story Animation: Tel Stewart Dress Created by: Nicole Story (PooPourri Marketing Director) http://twitter.com/nicolemm05 Makeup and hair by Michelle Miles: http://www.colormetrue.me/ Gaffers: Tyler Stevens and Kelsie Moore Set Construction: Jonas Sappington and Dallin Blankenship Motion Tracking - Zak Ciotti The Poo Crew: Suzy and Hector Batiz (Poo~Pourri Founders), and Dustin Vaughn. This advertisement was created for PooPourri by the Harmon Brothers. After taking http://Orabrush.com and http://orapup.com to market using just YouTube, Neal and Jeffrey decided to partner with Suzy Batiz to launch the next big YouTube brand. Neal Harmon: http://www.linkedin.com/in/nealharmon Jeffrey Harmon: http://www.linkedin.com/in/jeffreyharmon


Second Hand Stink - PooPourri.com

Yes, Poo~Pourri is a real product. Yes, Poo~Pourri is clinically proven to work! Buy it at http://PooPourri.com/?a=5 Poo~Pourri Before-You-Go Toilet Spray "Spritz the bowl before-you-go and no one else will ever know!" Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it. Our award winning before-you-go toilet sprays come in several different sizes and scents. Go ahead...join thousands of happy customers who've tried Poo~Pourri for fun and keep using it because it really works! HOW IT WORKS: When you spray Poo~Pourri into the bowl before-you-go, our proprietary formula creates a protective barrier on the water's surface. This barrier is designed to trap unpleasant bathroom odors beneath the surface and keep them out of the air. All you'll smell is a refreshing bouquet of essential oils! Poo~Pourri does more than just improve air quality -- it's environmentally friendly. Our secret, patent-pending blends rely on essential oils to eliminate bathroom odors, making it safe for the planet and your septic systems. Sound too good to be true? Try Poo-Pourri and see how thousands of people are making their bathroom experiences better. We're so sure you'll love it, we even offer an unconditional Money Back Stink-Free Guarantee. With Poo~Pourri, husbands, wives, coworkers, roommates -- even kids -- can do their business while smelling like a rose... or lemongrass or jasmine or... well, we have over 20 scents. So take your pick! Go to PooPourri.com to see all the wonderful products Poo-Pourri has to offer. CREDITS: Written by Joel Ackerman and Nicole Story Produced by: A76 Productions Director: Duffy Higgins Poo~Pourri Girl: Bethany Woodruff Poo~Pourri Stinky Man: Andrew Rush The Poo Crew: Suzy and Hector Batiz (Poo~Pourri Founders) Poo Creative Director: Nicole Story Makeup and Hair: Jen Fleming Poo Brand Strategist: Jessica Elefante Davis


Story of Poo~Pourri - PooPourri.com

Get your Poo~Pourri at http://PooPourri.com/?a=8 Follow us: http://YouTube.com/POO http://facebook.com/PooPourri http://twitter.com/PooPourri http://pinterest.com/PooPourri NOTE FROM SUZY: 6 years ago, my wonderful husband Hector inspired me to invent Poo~Pourri. It took me 9 months to come up with a stink fight'n formula that could stop his stench. Poo~Pourri grew because of you telling your friends about Poo~Pourri. No marketing. We are in over 6000 stores with over 4 million bottles sold! You can find a store here: http://www.poopourri.com/stores/ We just started our first big marketing campaign with a YouTube video. Y'all shared our new video on over a million times on FB and twitter! We have had over 14 million views in just a month! Thanks for helping cure the world of poo stink! Suzy Batiz Founder and Inventor of Poo~Pourri CREDITS: DIRECTOR: Daniel Harmon WRITERS: Jeffrey Harmon, Daniel Harmon, Nicole Story CONTRIBUTING WRITER: Mallory Everton VOICE: Mallory Everton PRODUCER: Nicole Story DP: Tel Stewart EDITOR: Tel Stewart ART DIRECTION: Daniel Harmon SUZY: the real Suzy Batiz HUSBAND: Hector Batiz (Suzy's real husband) SWEATSHOP: Dustin and CJ (Suzy's real kids) POO CREW: Fred Meek, Paige Hadd, Madison Roddy, Janette Holmes, Nina Brise, Sandy Phillips, Lindsey Jukem, Tammy Knot, Aaron Brezik, Harold Hand, Sally Bultmann, Shannon Blake & The Rest of The Poo~Crew for Being So Stinkin' Fabulous!

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