Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]

by Greg Jarboe
Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. - which looks at commercials from this year's Super Bowl to see why some performed well online and others missed the mark - found very few viewers cited the famous faces on display as a key reason why they would share the ads ...Read the full article