Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates

by Ginny Marvin
Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly.Read the full article