Study: Original Digital Video Programming Now Reaching 52 Million Viewers Per Month

by Amy Gesenhues
An in-depth study of online video viewing habits conducted by the IAB, in conjunction with media research provider GFK, found original digital video content consumption for US adults is up 15 percent over last year's numbers. The research from the Original Digital Video Consumer Study shows original content is generating an audience of 55 million viewers per month, with perce ...Read the full article