Tracking the Same Person Across Different Devices with Google Analytics

by Nico Miceli
Tracking The Same Person Across Different Devices As we continue towards a more customer-centric approach with Universal Analytics, we want to segment users based on their actions and identify those 20% of the customers that make up 80% of your revenue and be able to understand their needs and wants.Read the full article

Strata 2013: Yael Garten, "Big Data on Small Devices: Data Science goes Mobile" Mobile is already changing everything about the way we access information, and we've only begun to experience the impact of the smart devices revolution. Mobile analytics is also very different from web product analytics. With a variety of screen sizes, operating systems, and many other features, the "mobile platform" is in fact a multitude of distinct platforms. How do we recognize and even benefit from this richness and heterogeneity to create amazing products our users will love? Data science for consumer internet products relies on our ability to effectively analyze and understand ubiquitous computing in terms of a holistic product experience, as individuals consume and create data on mobile and desktop devices in their day-to-day lives. I'll talk about mobile data science challenges — from product development to data-driven decision making.

Google I/O 2013 - Optimize Web and Mobile Apps, Across Devices, Using Google Analytics

Andrew Wales, Nick Mihailovski, Pete Frisella Google Analytics recently launched Universal Analytics, a new way to measure user interactions across any device / platform / environment. By measuring this data, developers can better optimize their applications. In this session we'll discuss how how to measure user-interaction from any device as well as demo new reports and best practices to optimize both web and mobile apps. For all I/O 2013 sessions, go to