Big Data: Hoteliers’ Blueprint for Better Decisions and Greater Results

by Aileen Hoang
The term ‘Big Data’ has been a very popular buzzword used among marketers and other professionals in the past few years. So what exactly does the term mean and how is it important to the hospitality industry? Big data is defined as a conglomerate of structured and unstructured data from traditional and digital sources inside and outside of a business.Read the full article