Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 2

by Shari Thurow
Many online marketers dismiss usability as a critical part of the user experience. A delightful experience requires effective and efficient goal attainment. A delightful experience also occurs on websites that are easy to use and easy to remember. Effectiveness: Can users achieve their desired goals on your website? Efficiency: How quickly can users achieve their goals ...Read the full article