Mobile Devices Drive 66 Percent Of Email Opens — Report

by Greg Sterling
According to Movable Ink's Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1.Read the full article