How to Turn B2B Leads into Sales

by Erin Feldman
If you’re in business, be it B2B or B2C, you know that leads are essential to sales. In particular, you know that qualified leads result in more closed sales as well as happier employees and customers. Qualified leads are interested in what you do or sell, making the final purchasing decision that much easier for the latter and that much easier to pitch for the former.Read the full article

Demand Success 2013: Highlights!

See what all the fuss is about - check out highlights from last year's Demand Success 2013, Vocus' premier marketing and PR conference in Washington, D.C. Register today for Demand Success 2014 here: http://www.vocus.com/conference/register/ Vocus, Inc. is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Our integrated suites combine social marketing, search marketing, email marketing and publicity into a comprehensive solution that help businesses attract, engage and retain customers.