Pinterest’s Promoted Pins Move Into Paid Test Phase

by Ginny Marvin
Whether Pinterest could make a go of its Promoted Pins, the platform's first ad product that debuted last fall, seemed to be a question of when not if. When has arrived. Today, Pinterest announced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the paid test include ABC Family, Banana Republic, Expedia.Read the full article