Skift: Facebook a Bad Deal for Advertisers, and Getting Worse

Travel advertisers such as Priceline and TripAdvisor have been very public about the inability of Facebook to deliver buyers to their sites. But the trends are pointing to a much larger issue, according to a new report by ad giant Ogilvy. The report claims that a brand can now reach only 6 percent of its fans organically, down from just over 12 percent six months ago.Read the full article