Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing

by Matt Mcgee
Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new "mute" feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account's activity. Not that I'd ever be caught dead following the San Francisco 49ers, but if I did follow them and then decided I don't want to see their Twitter ac ...Read the full article