Why Real-Time Bidding Works

by Pace Lattin

Ed Lee, VP of Business Development for Engage:BDR at Ad:Tech in San Francisco

If you want to do real-time bidding, Engage:BDR offers a quality platform with lots of options. Heather Vale Goss of Performance Marketing Insider interviews Ed Lee, VP of Business Development for Engage:BDR at Ad:Tech in San Francisco. Discover what the features and benefits are of the various components in their RTB ecosystem, and how their DSP and SSP work together. Also find out how you can maximize your budget by purchasing remnant traffic, or increase the quality of your traffic by buying premium, and what's special about Engage:BDR's ad server.

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