Building Your Content Tool Box

by John Jantsch
The following post is drawn from Duct Tape Selling – Think Like a Marketing, Sell Like a Superstar in stores May 15th. Content is one of the most important (if not the most important) tools for marketing and sales pros today. (tweet this) Essentially, from a marketer’s point of view, content is about writing for the purpose of turning interest into purchase.Read the full article