For Golf Fans, Live Leaderboards Make Pre-Roll Ads Less Annoying

by Steve Hall
Here's one for PGA fans and, really, anyone in advertising who thinks pre-roll ads should be useful, rather than pointless hoops through which people must jump before getting to the content they wanted in the first place. Working with online video ad firm Eyeview, ad agency Doner Media is bringing some useful functionality to PGA Tour online pre-roll ads.Read the full article