Marketing Day: Mobile Video Ads Spike, Top YouTube Ads & Yelp Helps Restaurants

by Matt Mcgee
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report] Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quart ...Read the full article

  • Facebook Taking Steps to Open a China Sales Office - 6 readers, 1 Tweets - Facebook Inc. is taking steps to open a sales office in China to work with local advertisers, according to people with knowledge of the matter, in a move that would put the social network’s employees in the country for the first time, even as its service remains censored there.

  • Google Glass worth more than the sum of its parts - 13 readers - The $1,500 price of Google Glass is about 10 times more than the cost to build the wearable computer, but analysts say the device is more than the sum of its parts.

  • 3 Unconventional Content Marketing Strategies You Should Try - 21 readers - Though they are not recommended for everyone, here are three atypical marketing methods worth a try if your current content playbook is failing you.