Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

by Ginny Marvin
Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up from 192 million average auctions ...Read the full article