SPMD SHIFT integrates Acxiom’s Audience Operating System into Open Marketing Cloud

by Justin Lafferty
SHIFT, a Facebook Strategic Preferred Marketing Developer, announced Tuesday that the company is integrating Acxiom’s Audience Operating System into its Open Marketing Cloud. Doing this will allow brands to automate social media campaigns to meet goals across Facebook, Twitter and LinkedIn. Acxiom’s technology provides advertisers with the ability to create targeted audience ...Read the full article