Strategy: Using Colloquial Keywords to Optimize the Purchase Journey

by David Cohen
Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative action that will give you an advantage over your competitors by enhancing ...Read the full article