9 Tips for Leveraging Owned, Paid and Earned Media

by Susan Payton
Hi there! My name is Susan, and I’m new to the Vocus blogging team. I’m passionate about all things content marketing and PR-related, so expect content on these topics from me! You want more leads, don’t you? You can get those leads through a variety of channels, which can be funneled into three main categories: Owned media Paid media Earned media That’s a lot of me ...Read the full article

Demand Success 2013: Highlights!

See what all the fuss is about - check out highlights from last year's Demand Success 2013, Vocus' premier marketing and PR conference in Washington, D.C. Register today for Demand Success 2014 here: http://www.vocus.com/conference/register/ Vocus, Inc. is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Our integrated suites combine social marketing, search marketing, email marketing and publicity into a comprehensive solution that help businesses attract, engage and retain customers.