How to Gamify Lead Generation to Delight Customers and Drive Conversions

by Josh Haynam
“I’ll take Lead Generation for $0, Alex.” Image via Fansided. Lead generation is a dirty term. It ranks with cold calling and outbound sales on a list of items now considered outdated and rude; many associate it with pop-ups and junk mail. Ask a stranger what they think when they hear lead generation and you’ll rarely get a positive response.Read the full article

The Rise of Online Video

A new report from the Pew Research Center's Internet & American Life Project finds that online video is growing. 78% of online adults watch or download videos online, up from 69% in 2009, and the share of internet users who upload or post video online has doubled from 14% in 2009 to 31% today. Kristen Purcell, report author, explains these findings and the reasons behind them. For the full report, visit Follow the Pew Research Center on Twitter: @pewresearch