One-Trick Ponies Get Shot: Doing Digital Strategy Right

by Ian Lurie
I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies. But here’s the fun part: The whole presentation is based on a big guide I’ve been writing for s ...Read the full article