Opportunities in Online Marketing to Baby Boomers

Baby boomers and seniors are two segments that are very often forgotten by marketers… especially by online marketers. And even in traditional advertising, the most prominent advertisers in this niche are companies like AARP, casinos, or pharmaceuticals. As online marketers, we’re missing out. A recent PEW study shows that as many as 59% of seniors are online, but more importa ...Read the full article