Using Data to Predict Consumer Behavior and Improve Marketing Success

by Murray Newlands
Effective performance marketing starts with collecting data and being able to predict consumer behavior and cater to those preferences. In a recent interview from Marketo’s Marketing Nation Summit, Murray Newlands talks with Yaron Zakai-Or from SalesPredict about how marketers can utilize their consumer behavioral data and predict outcomes to help increase marketing success.Read the full article

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SalesPredict interview at Marketo Summit 2014

SalesPredict interview at Marketo Summit 2014