What Story Does Your Pricing Strategy Tell?

by Lisa Gerber
The email came in from an airline announcing their new pricing policy. Headline: Change is Good. It went on to explain how passengers would now pay for everything à la carte. Your airfare is the base price. If you want to check luggage, it costs X; carry on a bag and put it in the overhead, it costs Y; select a seat in advance, it costs Z.Read the full article

Demand Success 2013: Highlights!

See what all the fuss is about - check out highlights from last year's Demand Success 2013, Vocus' premier marketing and PR conference in Washington, D.C. Register today for Demand Success 2014 here: http://www.vocus.com/conference/register/ Vocus, Inc. is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Our integrated suites combine social marketing, search marketing, email marketing and publicity into a comprehensive solution that help businesses attract, engage and retain customers.

  • 5 Business Lessons From the Netflix Pricing Debacle

    forbes.com - 6 readers - from faster panda kill kill via flickr How did Neftlix, an innovative company that put Blockbuster Video out of business and in the process transformed the movie renting business make such a mess of their recent price increase? Here is what happened: Netflix had a DVD-by-mail and online streaming combo plan [...]