What the Heck is an A/B – Split Test?

by Caitlynn Cush
Simple, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a scale that defines success. This scale is normally your click through or conversion rate. To determine which is better, A or B, you would subject both to an experiment/test simultaneously. In the end, you measure which version was more successful and select that version to move forward with.Read the full article